Category: Studies
Apple, Google, and Amazon are the most valuable brands, according to the 2018 Interbrand Best Global Brands report(1), with luxury and retail...
In this report from Dähne Verlag, the German specialist of Do-it-Yourself, highlights a mixed balance of activity by country. In an european...
“No parking. No business”, used to say trailblazers of the retailing business. We may discover that no mobile services results in no...
Studies - October 2018
Generation Z brings new challenges for Retail
Retailers and brand owners, used to the power of baby-boomers, have adapted to the demands of Millennials. Now they need to adjust...
Studies - September 2018
Outlet retailing is booming in Europe
Since 2013 European outlet industry sales rose by 51% from €Euro 11.3 billion in 2013 to €16.4 billion in 2017, a rise...
Studies, World news - September 2018
A Salesforce survey : For retail differentiation is key
The American Cloud computing company has published a 2nd part of “Shopper-First Retailing” report to capture the shifting preferences among global consumers. Salesforce...
In the retail sector, consumer testimonies are often illuminating. As a case study for July 2018, Delphine, a mother (aged 37), bought...
New online research from Automat and Wakefield revealed that 60% of women who buy beauty products in store wish to remain private...
We describe these new businesses as ‘Digital Native Vertical Brands’ (or DNVB). They are created online to connect directly to customers, without...
Studies - July 2018
Europe. How far will e-commerce take over ?
In 2016, European online sales grew by 15%. According to the latest study over 30 countries from the E-Commerce Europe Association (an...