Customers continue to ignore retail apps
In the retail sector, consumer testimonies are often illuminating. As a case study for July 2018, Delphine, a mother (aged 37), bought a dress on sale for €19.9 at a Gap store in Paris (Porte Maillot). “When I arrived at the check-out, the saleswoman told me that I could have an additional 5% discount if I downloaded the Gap application on my smartphone, saving €1.
I have been a Gap consumer for years (I buy all my denim), but the salesperson did not offer me any other option for this discount. She just wanted me to save the app. There was no