Starbucks adapts a loyalty programme to lockdown
How to bring back the regulars who liked their black coffee ritual before going to work? The Covid-19 crisis had a profound impact on Starbucks (31,795 stores. Turnover in 2019: US$26.5 billion), as coffee drinkers worked from home. Before the pandemic in the U.SA., Starbucks boasted 18.5 million Reward members, a rise of 16% for 12 months. Rush hour demand moved to 9am with another peak at 12.00 a.m.