The interview


E-commerce. “In India, ensuring delivery of goods for the last mile is the most challenging”.



Amit Agarwal is a graduate of Stanford (USA) and of the Indian Institute of Technology in Kanpur.


    Carrefour and Auchan are now closing their Indian stores in a context of political uncertainly and massive logistical and geographic challenges. Meanwhile, the e-commerce increasingly becomes an alternative channel to meet the potential of India’s retail market at a lower cost. Global Retail News met Amit Agarwal, Country Manager of Amazon India.



    Global Retail News: Can you explain Amazon India retail business?

    Amit Agarwal: We started operations in February 2012 with just two product categories: books and films/television shows. In 2014, Amazon India offers 29 different categories with 17 million products. In addition to books and films, we offer consumer electronics products, toys, home and kitchen items, jewellery, beauty and health products, apparel and sporting goods. We also operate, India’s largest search and comparison website. In the last 14 months, we have received a fabulous response from Indian customers.


  • GRN: How is the Internet developing in India?

    A.A.: Between 2012 and 2013, Internet penetration rose from 24% to 35%. Today, we get 35% of traffic through mobile devices. We launched a digital application for mobiles on Android, Ios and Windows Phone.


GRN: What are the advantages for a retailer to be listed on Amazon?

A.A.: Between 2012 and 2014, we grew our supplier basis from 100 firms to 9,000. The biggest advantage of e-commerce is the instant nationwide sales window that it provides to sellers of all sizes. With Amazon's nationwide scale, Indian small and medium-sized firms can grow sales and brand awareness within a market of 1.28 billion consumers! Since April 2014, we allow new suppliers to self-register on Amazon India, and to start selling online within a day. 2,000 sellers have joined Amazon via this self-registration program, with many located in geographically remote cities from the regions of Goa, Ladakh and Guwahati (North of Bangladesh).


GRN: To manage business more closely, many retailers prefer running their own physical store or website…

A.A.: Yes, but selling products via Amazon means no upfront costs of creating a new website and no building and leasing of physical stores. We have a proven and secure IT infrastructure for payment, delivery and customer service. As an example of successful partnerships, Amazon India is the exclusive retail partner for Disney’s lighting for kids (Philips) and Microsoft’s game consoles such as Xbox One. We have an exclusive deal with Samsung for…



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