E-commerce. “In India, ensuring delivery of goods for the last mile is the most challenging”.
Amit Agarwal is a graduate of Stanford (USA) and of the Indian Institute of Technology in Kanpur.
Carrefour and Auchan are now closing their Indian stores in a context of political uncertainly and massive logistical and geographic challenges. Meanwhile, the e-commerce increasingly becomes an alternative channel to meet the potential of India’s retail market at a lower cost. Global Retail News met Amit Agarwal, Country Manager of Amazon India.
Global Retail News: Can you explain Amazon India retail business?
GRN: How is the Internet developing in India?A.A.: Between 2012 and 2013, Internet penetration rose from 24% to 35%. Today, we get 35% of traffic through mobile devices. We launched a digital application for mobiles on Android, Ios and Windows Phone.
GRN: What are the advantages for a retailer to be listed on Amazon?
GRN: To manage business more closely, many retailers prefer running their own physical store or website…
A.A.: Yes, but selling products via Amazon means no upfront costs of creating a new website and no building and leasing of physical stores. We have a proven and secure IT infrastructure for payment, delivery and customer service. As an example of successful partnerships, Amazon India is the exclusive retail partner for Disney’s lighting for kids (Philips) and Microsoft’s game consoles such as Xbox One. We have an exclusive deal with Samsung for…