BELGIUM. ALDI rolls out its brand-new concept Aniko
The German retailer Aldi Nord is launching a modernisation of the hard-discount store concept for all 5,000 units in European stores. The retailer is rolling out a brand-new concept called Aniko, a contraction for Aldi Nord Instore Konzept. It has already been tested in Aldi’s German home market, in the city of Herten, showing encouraging results. Aldi Nord will invest €5.2 billion to revamp all points of sale across Europe.
In April 2018, the German giant opened its first revamped Belgian store in Diegem, which is organised by moments of consumption. The interior store design