The inventor of Apple Stores, believes in “Commerce at Home”
Ron Johnson. This is the story of a modern retail guru (in 2001, Johnson helped Steve Jobs create the first Apple Store) who predicts the advent of what he calls “Commerce at Home” in a September 2021 Fortune column. Johnson is a seasoned retail executive, with a background at Target and JC Penney. Aged 63, he is now relaunching his start-up Enjoy Technology under an explicit slogan “From now on, the store comes to you”.