Africa, Middle East, Digital, Interviews - June 2020
Which omnichannel strategy for luxury sector in Saudi Arabia?
Anne-Sophie Fernandes: Can you give a few figures on the retail activity of the Al Malki Group in the Gulf?
Faysal AlMalki: The family group Al Malki accompanies about 50 luxury brands in Arabia. My mother is French, my father is Saudi. So, I am Franco-Saudi, which helps a lot for the business because it allows me to have negotiations in French. It is now the 3rd generation that manages the company. In March, April and May 2020, our e-commerce (3% of the total turnover) has tripled compared to 2019. We are at 200% growth!
How are brand strategies evolving in Arabia following the covid crisis?
FA: The situation is accelerating deployment of e-commerce. Even those who did not want to deploy are now running pilots. We are in discussi...
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