Kingfisher. “Old jeans are more useful on your roof than in your wardrobe”
With ‘Bring Back Your Jeans’, created in 2013, the D.I.Y. retailer Castorama continues to integrate into the circular economy. The aim of the initiative is to recycle old clothes and transform them into insulating panels. In France, 228 tons of jeans were collected in 2019 in dedicated skips (Le Relais) installed in Castorama stores.