Leroy Merlin Romania. “We will open a marketplace in 2023”
Over 10 years, Leroy Merlin Romania moved from a low-price retail concept to an omnichannel company in which e-commerce plays a major role, both in terms of activity and profitability. What are the next steps? Mind Retail interviews Frédéric Lamy, General Manager.
Frédéric Lamy, DG Leroy Merlin Roumanie
Can you present Leroy Merlin Romania in a few figures?
F.L.: It is a young company, created in 2011, which has just celebrated a 10th anniversary. I became the C.E.O. in 2014. We manage 19 D.I.Y. stores, from 10,000 to 12,000 sq.m GLA on average, like in Western Europe. 60% of stores are fully owned and 40% are leased. We also rent a 20,000 sq.m warehouse, operated by our partner Geodis. Leroy Merlin Romania has been profitable since 2017, and we are a good contributor within the ADEO group, with a turnover of €600 million in 2021 and a target of €1 billion in turnover by 2025. We sell 25,000 products to cover construction, renovation and decoration. We aim to be the cheapest on all ranges.
