India. Reliance Retail’s new Trojan horse in a fight against Amazon
Reliance Retail is going on the offensive against Amazon by taking over the 7/11 franchise. It is positioning itself in the ultra-proximity networks, after the Supreme Court's ruling over Future Group.
In early October, Reliance Retail signed an exclusive franchise agreement for the American retailer 7/11 in India. Reliance intends to resume the expansion of the convenience stores, with the opening of a first outlet in Mumbai, the financial capital of India, scheduled for mid-October.