With Greenweez, Carrefour aims to become Europe’s n°1 organic e-retailer
The organic market is gaining customer traction, both online and in physical stores. Greenweez.com, a Carrefour subsidiary which specialises in online grocery, is moving pawns into Europe. Sophie Baqué interviewed Romain Roy, co-founder and General Manager of Greenweez.
Sophie Baqué: Please outline Greenweez.com…
Romain Roy: Created in 2007, Greenweez is an e-commerce website that specialises in organic products. We sell in France, Spain, Portugal and Italy. Our strength lies in our wide product offer of 18,000 products, compared to 4,000 items at a specialised store like Biocoop for instance. We have a warehouse in each of the four sales countries.
Your turnover was around €35 million in 2017, what is its evolution?
We do not communicate on our sales level, but I can tell you that our turnover records a fair growth year-on-year. I can also tell that Greenweez is profitable.
How did you start?
Greenweez started in 2008 as a non-food retailer, and quickly seduced consumers. But as our clients demanded organic grocery products, we started selling food from 2010. At that time, there were very few players in the organic market: physical organic retailers were not selling online, and many regions had insufficient organic stores. Very quickly, Greenweez found our audience and reported a fair revenue growth. Online allows us to benefit from an unparalleled range of products. In France, 85% of our business is based on food and Fast-Moving Consumer Goods, while 15% is based on non-food like bazaar, kitchen tools, textile products, etc.
How do you differentiate from physical organic retailers?