The “low-cost Muji” expands in South Africa.
As one of the rare foreign retailers entering South Africa in several years, the Japanese chain Miniso (2,000 stores in 50 countries, sales of US$1.5 billion in 2016) is investing more than $5 million to expand in South Africa via a franchising model. Having opened a 1st store in Johannesburg in early 2017 (at Maponya shopping mall, Soweto neighbourhood), it added two units in the last
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