H&M STOCKHOLM, The CONCEPT of the Month

Sweden. The fashion giant Hennes & Mauritz aims to offer a completely new shopping experience with a brand-new flagship in Autumn of 2019. Covering a sales area of 3,000 sq.m GLA on 2 levels, this H&M flagship will be on Sergels Torg, a big square in the heart of Stockholm. The store will offer new innovational services, including renting clothes from the H&M’s popular Conscious Exclusive collections.  In addition, the customers will find help to fit and repair clothes within the store’s sewing studio, or use the new café in store called ‘It’s Pleat’. Opening hours will be extended until 9:00 pm and customers can book appointments for beauty treatments in-store (manicure, make-up and hair treatments) through a collaboration with Dashl.