FMCG. Chinese shoppers keen on imported products
In China, consumers continue to buy more and more imported F.M.C.G. products (Fast Moving Consumer Goods) despite the slowdown in G.D.P. (only up by 6% in Q3 2019). According to a study by Kantar Worldpanel and Bain, sales of imported FMCGs already account for 18% of the Chinese market for FMCGs. In the first half of 2019, this jumped by 10%: twice the average for the total FMCG category. Online is a particularly dynamic channel with JD.com and Alibaba, thus promoting the frequency of purchase. Sales of imported FMCGs jumped by 30% in the first half 2019. As a result, imported FMCGs sold online accounted for 35% of all Chinese e-commerce over this period.