To boost digital, Sephora relies on Zalando and Feelunique
After partnering with Zalando at the end of June 2021, the LVMH subsidiary acquired the British pure-player Feelunique.
Sephora relies on external growth to advance in European largest beauty markets. On July 23, 2021, the LVMH subsidiary announced the acquisition of the British pure-player Feelunique from Palamon Capital Partners and other shareholders, for an undisclosed amount. According to analysts, Feelunique is valued at around €150 million, slightly more than turnover of €120 million during the last fiscal year ending March 2021.