How can Ikea reach the young generation ?
![](https://www.globalretailnews.com/wp-content/uploads/2016/12/Photo-Ikea-Allemagne-631x420.jpg)
In the retail industry, are podcasts a relevant marketing tool? Can we really rely on this format to sell furniture without consumers seeing anything? The Swedish company Ikea is taking a gamble.
Sorry, this content is locked. To read to full story, subscribe or sign in.
Already a subscriber ?
Please sign in
Not a subscriber yet ?
Subscribe
Select your offer and create your account to have an unlimited access to Global Retail News