FMCG. The average consumer spend is higher online
According to a study conducted by Kantar Worldpanel of 500,000 consumers across three continents, online sales accounted for 4.4% of all Fast-Moving Consumer Goods sales (F.M.C.G.). In the 12 months to June 2016, the F.M.C.G. market as a whole was relatively flat, growing just 1.6% in the last 12 months. However, grocery e-commerce increased by 15% via an array of
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