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Created in 2019 through the merger of Public (part of Olympia Group in Greece) and MediaMarkt Hellas (a subsidiary of German Ceconomy), PMM Group reported online sales growth by a factor of 9 during the Covid-19 lockdown. Christos Kalogerakis, C.E.O. of PMM Group (€460 million and 70 stores in 2019) explains to Global Retail News why he increased the deployment of an e-commerce strategy and developed a digital marketplace.

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