China. Luxury pushes the boundaries of e-commerce
How do retailers successfully ride the dynamics of luxury goods in Continental China, the only region in the world where this market is growing? If luxury brands were historically very reluctant to invest with online platforms and marketplaces, this has now completely changed as they chase growth in the world’s leading luxury market. Unthinkable only three years ago, retailers now no longer hesitate to partner with the 1st Chinese marketplace dedicated to luxury, Tmall Luxury Pavilion, the interface of Alibaba Group.