Carrefour aims to be Europe’s n°1 organic grocer
From €35 million in turnover in 2017, the revenue of the organic and eco-responsible pure-player Greenweez has just exceeded €100 million in 2020. Sales jumped by almost 60% in one year. A subsidiary of Carrefour from 2016, Greenweez signed a parallel agreement to build a dedicated marketplace with solution provider Mirakl. Product offerings will therefore accelerate, with an expansion of fashion, furniture and second-hand items.