“Brands pay a monthly membership fee to appear on the Showfields platform”
Mind Retail spoke with Tal Zvi Nathanael, C.E.O. and founder of the innovative Showfields retailer. He invented a data-centric business model, which lowers entry barriers to entry for brands. He has a new partnership offer for department stores.
Can you introduce the Showfields brand?
Tal Zvi Nathanael: We started Showfields in 2019, and we currently have 2 stores in New York and Miami, both in the high-profile areas of Soho and Lincoln Road. Occupying nearly1,500 sq.m of sales area across 2 floors, each shop has an area dedicated to art, F&B, a bar and a modular event space. We host about 80 brands like Devialet, Silk, Azura or Neon Lace from emerging start-ups across fashion, beauty, home decor, jewellery, and technology. We curate new brands that which had never been on public offer before. The assortment is constantly changing, with a theme change every 6 months. although which we curate a new offering across our main categories. In June 2021, we launched the Showfields.com platform, which is a multi-vendor marketplace. We aim to host founders, artists, and creators of the most innovative brands and art of tomorrow.