Tupperware is banking on omnichannel
In New Delhi, the American manufacturer of kitchenware Tupperware announced 100 new sales outlets for 2020. In India, the brand operates stores in different cities, and now sells in almost 100 countries. Since 2019, Tupperware has been transforming a sales strategy and adopting a multi-channel approach to get closer to a key range of customers. The retailer also offers products online via Amazon and Flipkart.