Study. Top five D.I.Y. retailers are well-established, but disruption is coming
According to the annual report from Dähne Verlag, the D.I.Y. retail market in Europe is challenged by an array of trends. A sample ranges from new consumers habits of “do-it-for-me” amongst younger generations who lack D.I.Y. skills to online property development. Due to these disruptive challenges, established retailers are investing significantly in online business. For instance, the German D.I.Y. chain Hornbach invested around €60 million into e-commerce for 2018. The German market leader Obi is increasing staff at an Obi Next subsidiary and Obi has extended the online range to 130,000 products. As of the 2017, during the D.I.Y. Summit in Berlin, the Head of Obi (Sergio Giroldi) declared that Amazon was Germany’s D.I.Y. market leader.
The France-based retailer Mano Mano is also gaining traction, with an online marketplace concept in 6 countries, a Gross Merchandise Value of €424 million in 2018 and more than three million products from around 1,800 providers. Mano Mano also sees itself as the online market leader in the field of D.I.Y. and gardening, even though Germany is the largest D.I.Y. market in Europe and the pickiest after Great Britain.