Second-hand sale: even Gucci is a partner
Significantly, the luxury house Gucci (part of Kering and turnover of €13.4 billion in 2019) has partnered with TheRealReal, a company which specialises in second-hand sales and reports 17 million subscribers. TheRealReal web site now hosts an online store for Gucci products. The Italian brand’s items are in great demand as second-hand goods. This brand commands a premium of 2.2 times compared to the other ready-to-wear products on the TheRealReal website.