Nordstrom conquers Covid-19 with smart inventory management
Whilst 378 points of sale of the American department store chain Nordstrom (US$15 billion turnover in 2019, -2.2%) are gradually reopening in the U.S., the company passed the first months of the health crisis and lockdown with confidence. According to C.E.O., Erik Nordstrom, the synergy between physics and the web proved worthwhile during the lockdown and ensures financial stability for the longer term. “Normally, about 20% of web orders are prepared in-store. During the Covid-19 crisis, we expanded to 50%,” explains Nordstrom. “This flexibility allows us to be efficient and, above all, to meet customer demands”. From the initial start of the health crisis, Nordstrom considered various scenarios, particularly regarding stock management, as fashion items quickly lose value.