A young digital boss at Tag Heuer
Frédéric Arnault, (aged only 25) will be appointed as C.E.O. of Tag Heuer at the beginning of July. The youngest member of the Arnault clan is a graduate of the prestigious French Polytechnic School, as was his father Bernard Arnault, C.E.O. of LVMH Group. He replaces Stéphane Bianchi, who moves to oversee the jewellery brands Chaumet and Fred. Arnault joined the Swiss brand Tag Heuer in September 2017 as Head of Connected Technologies, before being appointed Director of Digital and Strategy a year later. He notably developed a new generation of connected sports watches, a key segment to appeal to younger customers. Tag Heuer was the first Swiss watchmaker to win customers in 2015 for this segment. Connected watches serve as an entry point for a young clientele who are likely to upgrade to a mechanical watch.